Channel 4 have announced that the next wave of Big Brother hopefuls can audition online. In true YouTube fashion, potential cellmates can upload their audition videos and have them rated by other site users.
C4 have confirmed that at least one of the next 8 lab rats will be chosen from the online offerings.
CEO Andy Duncan said, “Big Brother is a global phenomenon. We think it’s a perfect platform to launch this initiative and propel Channel 4 into one of digital media’s fastest-growing market places.”
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