T-Mobile streams Robbie Williams gigs to 3G phones

Mobile phones

Unless you’ve been living under a rock or don’t own a TV, you’ll know that T-Mobile are currently sponsoring Robbie Williams. And as a result of that tie-in, the mobile giant is offering exclusive Robbie content, including live video streaming of his current tour direct to your 3G phone.

Throughout the European Tour, shows will be video live-streamed in their entirety to 3G handsets, while Tour TV, a new channel within T-Mobile’s MobileTV service, will offer fans behind-the-scenes footage. And for those fans who havne’t gone down the 3G path, the special edition Robbie Williams W300i Walkman phone, which I previewed back in April, will finally hit the shops this month.

The phone is Sony’s recent clamshell handset, with customised content, including themed animation, mobile music content and an embossed Robbie Williams logo on the back cover. It also comes pre-installed with footage from the first show of the tour in South Africa, a behind-the-scenes video clip and six wallpapers.

T-Mobile website

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Dave Walker
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