A new coupons, deals and vouchers service will be integrated into US Bing serach results, Microsoft have confirmed via the Bing blog. The money-saving tips will cover “more than 200,000 unique offers in over 14,000 cities and towns across the US”.
The new Bing deals will not be sold directly by Microsoft. Instead, they are the result of a new partnership with The Dealmap, a US deal aggregating service whose sources include Groupon and Living social.
Stefan Weitz, Bing’s director, told the Paidcontent blog: “Instead of creating our own program and starting from scratch, we’re looking for opportunities where [it] makes sense, for us and the consumer, to partner with leading industry experts.”
Bing’s new features are the latest in a growing line of location-based deals services that include the likes of Foursquare, Gowalla and Facebook Places.