With the US iPhone launch safely out of the way, attention turns to a European launch, and it's as rumour-filled as anything the Americans could cook up.
On Tuesday, we reported that German company Deutsche Telekom were poised to clinch an exclusive iPhone deal, at least for German customers. In previous months, both Vodafone and T-Mobile were said to be favourites for winning the iPhone.
O2 were supposedly nowhere to be seen.
Yet a report in yesterday's Financial Times suggests otherwise.
People "familiar with the matter" said that O2, owned by Telefónica, were poised to clinch a deal as Apple's exclusive network partner in the UK.
Others "in the know" suggest that the iPhone will be officially limited (at least initially) to the UK, France, and Germany, and will not be upgraded to 3G.
Carolina Milanesi, research director at consulting firm Gartner, said that a launch in three separate markets made sense because no one mobile operator covers all of Europe. That would put pay to the notion of Apple wanting a pan-European deal.
Bear in mind that these are still rumours - we know that Apple never comment on speculation, and O2 merely said, "We have not signed a deal with Apple".
Watch this space.
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