Obama goes for in-game advertising

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American Presidential candidate Barack Obama’s success is in large part due to his mobilising of the youth vote – they think he’s great. In a bid to push them even harder, to the point of actually voting for him, his campaign have struck a deal with EA to advertise in nine of their best selling games. Interestingly, this isn’t the first time games have been used for advertising in political campaigns – Obama’s Republican rival, John McCain, pioneered this form of advertising during his run for the sentate in 1896, advertising on the original version of Jumanji.