Sweden has 150% ‘smart device’ penetration. Over twice as high as Italy

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North/South divide: Sweden leads the way in European smart device adoption
North/South divide: Sweden leads the way in European smart device adoption

New research today from Yahoo-owned Flurry reveals the differences in smartphone habits across Europe. Tracking over 725,000 apps across 564 million devices in Europe, the survey showed that Sweden has the highest smart device penetration with every man, woman and child owning on average 1.5 smart devices (including mobile, tablet, phablet).

Perhaps unsurprisingly smart device penetration is highest in the north of the continent with Netherlands number 2 with 136% and the UK at 130%. The lowest smart device penetration is in Italy where the number of smart devices is two thirds (66%) of the population. See graphic at the bottom of the page.

Germans, Italians and the Spanish love gaming apps the most
Germans, Italians and the Spanish love gaming apps the most

When it comes to larger screen sizes, Spain is leading the ‘phablet’ charge with small tablets, like the iPad Mini, not really selling that well except in the UK, Flurry reckons.

Moving on to apps, the British and French spend almost twice as much of their time in messaging and social apps, versus in games apps, at approximately 40% of total app time (see graphic above). Germans, Italians and Spanish spend nearly one third of their app time in gaming apps.

Music, media and Entertainment apps hold the same interest in users irrespective of borders at around 10%. You can read the full review here.

 

Smart device penetration is generally greater in northern than southern Europe
Smart device penetration is generally greater in northern than southern Europe

 

Chris Price