Any new tech product needs a glitzy PR campaign if it is to make an impact. Which is why everyone from Apple, to Samsung, to Sony and Microsoft will churn out video after video showing off their products and release them regularly, to encourage the likes of TechDigest to feature them.
But did you know even lawnmowers are getting the same treatment?
Check out the video above to see a PR company, which has rented a field, and hired Kris Akabusi (of athletics and/or Record Breakers fame, depending on how old you are) to have a lawnmower race.
Yes, a lawnmower.
At least it isn’t this, I guess.