Amazon CEO admits the Fire Phone is a failure

Amazon, Mobile phones

Jeff Bezos has finally read aloud the writing on the wall: The Amazon Fire Phone has been a massive flop. Both critically and commercially, nobody seems to care about the phone, which has extra head-tracking cameras around the edge to slightly tilt the user interface depending on how you’re looking at it.


Still, as one of the world’s most successful businessmen, he has been polishing that turd excellently. According to NBC News, he told Business Insider’s conference:

“People love to focus on things that aren’t working. That’s fine, but it’s incredibly hard to get people to take bold bets. And if you push people to take bold bets, there will be experiments … that don’t work,”

He later apparently gave examples of Kindle e-readers, Amazon Prime and Amazon Web Services as examples of “bold bets” that did pay off. He also suggested we shouldn’t expect a Fire Phone 2 any time soon.

So don’t expect to be seeing the Fire Phone on the “people who bought this also bought…” section any time soon.

James O’Malley
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One thought on “Amazon CEO admits the Fire Phone is a failure

  • well it’s better for him to speak his side rather than have the media keep hammering on the failure of the phone. what he should admit though, is they could have manufactured fewer units and not sit on a big pile of inventory.

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