Nokia on maneuvers as it advertises new jobs in consumer business

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We reported the other day on some mysterious job adverts that suggested that Nokia may be down, but not out of the consumer products business. Now further adverts are pointing towards what the future could have in store.

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Nokia Power User has spotted an advert for a head of marketing under Nokia’s “HERE” brand (which clearly it didn’t sell to Microsoft):

“HERE is looking for a Head of Marketing for the Everyday Adventures vertical which is currently developing a stealth product intended to launch in the US for holiday 2014. Under the HERE brand umbrella you will develop the full marketing mix and launch a unique consumer experience around the motivations and needs of an active outdoor lifestyle community globally.”

We’re not entirely sure what a “stealth” product is either, unless Nokia are moving into hunting gear. But what we do know is that “HERE” is the brand Nokia uses for its mapping products – so it perhaps follows that it could be working on something for travel, or some sort of wearable. A GPS system? A smart-watch, perhaps? Or a fitness tracker?

We’re not sure, but we’ll keep watching for Nokia’s stealth jets in the sky and let you know when we see something. Do feel free to leave your wildest speculation in the comments.

James O’Malley