LG’s IFA 2013 centrepiece is a 77-inch ultra high definition OLED TV. The sizeable LG 55EA9800 continues the (perhaps misguided) trend towards curved sets, delivering a super-sharp 4K image.
The screen also uses LG’s WRGB OLED tech for convincing and lifelike colour reporduction, though were still unconvinced on whether or not the curved design has any benefit for anyone other than the person sitting directly centrally in front of it.
“LG was proud to be the first company to commercially launch an OLED TV and we are once again setting our sights high with the Ultra HD Curved OLED TV,” said Havis Kwon, president and CEO of LG home entertainment company.
“This 77-inch TV is proof that we will never stop pushing the boundaries and exploring new possibilities.”
No word on pricing or release date yet, though previous similar LG IFA launches have seen more concrete details released by the following year’s CES show in January.