Apple boost smart iTV plans with Matcha acquisition

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1-apple-TV_630.jpgIt may be just one of Apple’s “hobby” product pursuits, but the company’s freshly-inked acquisition of video recommendations site Matcha.tv suggests Apple are still ploughing away at a smart TV.

Thought to have been bought up by Apple for between $1 million and $1.5 million, Matcha.tv aggregates video content from across service, including Netflix, iTunes and Amazon, putting cross-platform recommendations at your fingertips and giving viewers a wide selection of viewing options.

Working as a second-screen iOS application (pulled from the App Store back in May, foreshadowing this confirmation of the purchase), it’s likely that Apple are looking into integrating the service into a potential remote or navigation app for future Apple TV or iTV devices.

Gerald Lynch