Best known for their PC and tablet wares rather than their mobile offerings, Acer are taking a slightly different approach with the launch of their new Acer Liquid Z3 smartphone, setting sights firmly on the entry-level of the Android market.
Claiming there’s a “less is more” market for those not interested in larger, more complex devices, the Liquid Z3 is a109 x 60 x 10.4mm, 120 grams device with a 3.5-inch HVGA (320 x 480) display.
Running Android Jelly Bean 4.2 off of a 1GHz dual-core processor, its complete specs, including just a 3MP rear camera and 4GB of built-in storage space, will hardly set the world on fire. A dual SIM slot, alongside a number of pre-loaded themes that include one aimed at senior citizens (pushing messaging, radio, weather, magnify, clock, and quick call contact apps to the fore), are its only real noteworthy features.
“While much of the industry is trending toward larger and more complex devices, we believe there’s also a whole lot of room for thinking small and simple,” said Allen Burnes, vice-president, smartphone division, Acer Europe.
“Liquid Z3 bridges the gap for a new generation of smartphone users, providing they really can have it all without sacrificing the size and simplicity they want.”
Available in two colours (“Rock Black” and “Classic White”) alongside a range of accessories, at least Acer have got the pricing suitably low. Expect to pay around €99 (£85) when the handset launches this month in the UK, Belgium, Netherlands, Ukraine, France, Spain, Italy, Germany and Russia.