EE are giving sodden festival goers at this weekend’s Glastonbury 2013 music festival free access to their superfast 4G service, in a somewhat unusual way.
The mobile network have kitted out one of Worthy Farm’s own New Holland eco-friendly tractors with a 4G mobile hotspot, letting anyone within 10 metres of the vehicle pick up the speedy mobile broadband signal over Wi-Fi, which will help those struggling to Tweet or post updates over 3G from the site.
“We couldn’t be more excited about this year’s Glastonbury where we will be installing the first ever superfast 4G network at a UK festival to help those on site stay connected. Our 4G Tractor demonstrates the innovative approach we’re taking to bring the fastest mobile internet speeds to the UK in a uniquely Glastonbury way and uses similar technology to our fleet of 4G cabs trialled earlier this year,” said Spencer McHugh, EE’s brand director.
“We hope festival goers enjoy logging on to the EE-pimped eco-tractor if they see it over the weekend.”
EE will be tweeting the tractors location on the expansive Glastonbury site this weekend, so keep an eye on their @EE Twitter feed if you want to make use of the service at the festival.