Comic Relief brings Red Nose Day 2013 ads to life with augmented reality app Zappar

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This year Comic Relief are bringing its Red Nose Day 2013 advertising to life with augmented reality (AR) technology.

Having enlisted the help of AR app Zappar, people will be able to discover bonus features and videos of Comic Relief’s The Fun Raisers, a team of celebrities whose mission is clear: to help the nation do something funny for money.

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If you own a smartphone or tablet, simply download the free app and zap the official Red Nose Day advertising and you’ll be taken to a Red Nose Day menu where you can access a number of features. Want to see video footage of singer Jessie J, comedians Lenny Henry and Keith Lemon, Mary Berry, Jason Donovan, Helen Skelton and Miss Piggy from The Muppets? Just zap that! But that’s not all. You can also take a photo or create a video with any of The Fun Raisers or pose with a Red Nose and share it with friends and family, and play a game where you can flick the Red Nose at Lenny Henry.

But it is really all about fundraising, and you will also find ideas of how to do so and help raise even more money on the app. Money raised will go to help change the lives of poor, vulnerable and disadvantaged people across the UK and Africa. This year, 2013, marks the 25th anniversary of Red Nose Day which has raised over £600m to date.

Available now on iPhone, iPod and iPad and Android.

This article was originally published on Hippyshopper.

Elisabeth Edvardsen