Sony banking on PS Vita's games rather than price cut for Christmas sales success

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PS Vita review 1.jpgIf you’re holding out for a price cut on the PlayStation Vita handheld games console from sooner, it’s safe to say you’re not alone. The console has struggled to make a significant splash since launching back in February. But rather than cash in on the Christmas rush with a price cut, Sony are hoping that a raft of quality new games for the system will attract new gamers to the system.

That was the plan laid down by Fergal Gara, SCE’s UK vice president and managing director, at the weekend’s Eurogamer Expo at Earls Court, London.

“I’d say [the PS Vita] has done reasonably well, but I’m a sales guy and motivated by selling, so I’m never going to say we’ve done well enough,” he said.

“What’s important is we’ve got great software now as we face into peak. We’ve seen it time and time again on Sony platforms and others’ platforms: when you’ve got great software you can give it a great push.

“We’ve seen people hovering around LittleBigPlanet and Assassin’s Creed: Liberation here at the Expo. It’s a great example it’s got every potential to do very well for the peak.”

And while an eventual price cut isn’t ruled out in the long-run, Gara pointed towards attractive bundles tempting gamers in time for the holidays too:

“Even this week there are some tremendously attractive bundles out there. For example, Wi-Fi Vita plus LittleBigPlanet at the £200 price point. There’s the Wi-Fi product again plus FIFA 13 plus Uncharted Golden Abyss plus LittleBigPlanet at not much above the £200 price point.”

For the time being however, it seems gamers on a tight budget will have to wait till the new year before finding a low-priced Vita anywhere other than exchange shops or eBay.

Via: Eurogamer

Gerald Lynch