The rules concerning sending direct messages on Twitter may be about to change for businesses, according to The Next Web.
Currently Direct Messaging is limited to people who mutually follow each other. However, at least two brands now allow direct messages from users that they don’t directly follow.
While the lack of user verificiation before a DM is sent would not be suitable if rolled out to all users (just imagine the amount of spam you’d be exposed to) for brands and businesses it makes perfect sense: brands could run competitions where the answers to a question aren’t broadcast to the world, while a business could run private support for their customers, whether the follow each other or not.
No official word from Twitter so far, but this new enterprise feature is apparently already live, so expect to see more brands and businesses roll it out in the near future.