50% of iPad mag subscribers happy to share info with publishers
It seems that publishers’ initial fears that iPad magazine subscribers would not be willing to share their personal info when buying digital reading content were ill-founded, as Apple have now confirmed 50% of all digi-mag subscribers happily offer their personal data up too.
Reader info is incredibly lucrative to publishers. It’s a great way of better understanding their readerships, as well as snaring better advertising deals through targeted campaigns. Publishers got a little quesy when Apple revealed that their terms for iPad publishing would include opt-in personal data sharing, but it seems it hasn’t been too bad overall.
Sure, in a traditional subscription format publishers would get information on 100% of their subscribers, but it’s still a better figure than many assumed we’d see.