It seems that publishers’ initial fears that iPad magazine subscribers would not be willing to share their personal info when buying digital reading content were ill-founded, as Apple have now confirmed 50% of all digi-mag subscribers happily offer their personal data up too.
Reader info is incredibly lucrative to publishers. It’s a great way of better understanding their readerships, as well as snaring better advertising deals through targeted campaigns. Publishers got a little quesy when Apple revealed that their terms for iPad publishing would include opt-in personal data sharing, but it seems it hasn’t been too bad overall.
Sure, in a traditional subscription format publishers would get information on 100% of their subscribers, but it’s still a better figure than many assumed we’d see.