8 million Amazon Kindles sold in 2010

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Amazon Kindle

Despite the threat of full-blown tablet computers, it appears to have been a bumper year for Amazon’s Kindle e-reader.

According to Business Week, Amazon are on their way to selling a huge 8 million of the devices by the end of 2010. That’s 60 percent more than was predicted, and far more than anyone thought it would manage in the face of the Apple iPad onslaught.

It also represents a 233 per cent increase on last year’s Kindle sales of 2.4 million. Slashed costs which saw the Wi-Fi model retail for a very affordable £109 alongside the launches of the DX second-generation and the DX Graphite versions bolstered sales.

While Amazon have not officially revealed the sales figures themselves, all evidence is pointing towards Business Week’s sources not being far off the mark.

Via: Business Week

Gerald Lynch

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