Amazon launch lower-priced black Kindle DX

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Amazon are launching a brand new version of its Kindle DX e-reader. Decked out in black and featuring a sharper screen and lower price, they hope it will turn the tide in their favour in the ongoing war against the iPad and tablet PCs.

The 9.7 inch display now comes in a graphite enclosure, with improvements to the display leading to a 50% jump in contrast levels for easy-on-the-eye text and images. Despite being a considerable improvement on the previous model, it will cost $110 less than older versions at a price of $389.

“With 50 percent better contrast and darker fonts, you’ll find it easier than ever to read wherever you happen to be, whether it’s outside in bright sunlight or under the low light of your living room”, said Steve Kessel, senior vice president, Amazon Kindle.
“We’re excited to offer the new Kindle DX with free 3G wireless at the lower price of $379”.

Despite the move, its still an uncertain future for the Kindle, and, to be fair, the whole e-reader market as a whole. For a little more cash you can pick up a low spec iPad, which has far superior functionality, not to mention a Kindle app which trounces the e-reader by including embedded audio and video.

There’s still a spot for a dedicated e-reader device, but an even steeper drop in price and colour screen technology will be needed to really level the playing field.

The new model Kindle DX will be released on July 7th. Click here to pre-order one direct from Amazon.

Gerald Lynch