O2 stores up and down the country will open at 8.02am (oddly precise time?) tomorrow, to deal with the expected onslaught of iPhone 4 buyers, upgraders and rubber-neckers.
Whether this onslaught will materialise is an altogether different issue. Despite favourable initial reviews from the tech world’s biggest hitters, Engadget and Boing Boing, it may be that Apple fanboys are running low on cash after last month’s iPad launch, while upgraders might think twice about giving up their unlimited data for O2’s odd new tariffs.
Having said that there are already queues building outside Apple’s flagship Regent Street store.
This will be the first real test of Apple’s ability to launch two such mainstream orientated products in such quick succession. Yes, the nature of the products is different but nevertheless the demographics buying them won’t be. It’ll be interesting to see how the release of one product affects the sales of the other, if at all.
If you’re going to be queuing up tomorrow tell us why? What makes it worth it. The kudos? The device? The insatiable urge of the early-adopter? Whichever, tell us about it.