Sony launch book trade-in discount offer for Reader Pocket ebook customers

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Football books.pngFull of World Cup fever or fed up with football altogether? Well Sony have announced a new trade-in scheme that should have something for every footy fanatic or footy-phobic Pocket Reader owner.

Teaming up with HarperCollins, Sony are launching a new Love Football/ Hate Football promotion that will give readers a £20 discount on Sony’s Reader Pocket Edition e-reader when they trade in any book, tattered or pristinely preserved alike.

Still waiting for the football tie-in with this story? Well here it is: customers who purchase the e-reader before July 11th will also receive a voucher to download up to five free ebooks that have been marked as perfect for either football-lovers or those who want to escape the madness of the World Cup.

The “Love Football/Hate Football” download package includes Wayne Rooney’s My Story So Far, Frank Lampard‘s Totally Frank, Chuck Korr and Marvin Close’s More Than Just a Game, Lynne Truss’ Get Off Her Pitch and Micheal Crichton’s Pirate Latitude.

There is also a totally football-free package, “Hate Football“, that includes Chimamanda Ngozi Adichie‘s Half of a Yellow Sun, Ava McCarthy’s The Courier, William Kamkwamba’s The Boy who Harnessed the Wind,Tilly Bagshawe’s Mistress of the Game and Dean Koontz‘s Breathless.

Gerald Lynch