Sky has just confirmed that it will launch Sky 3D with the potentially Premiership deciding title clash between Manchester United and Chelsea on Saturday 3rd April.
It will be shown in a a thousand pubs across the UK and Ireland that have signed up for the service.
Sky will then show at least a further five Premier League games in 3D before the end of the current season as well as the Coca-Cola Football League Play-Off Finals.
A showreel showcasing the best of Sky 3D will run on Sky 3D during selected hours of the day. This programming will also be available to residential customers who subscribe to Sky’s top channels and HD pack.
They won’t be able to watch in 3D just yet though as the first batch of 3DTVs, from the likes of Sony, Samsung and LG aren’t available just yet. Sky is stressing thought that its 3D transmissions are compatible with all of the product ranges being introduced by these manufacturers and works with both ‘active’ and ‘passive’ 3D formats.
There will be a load more 3D content – movies, documentaries as well as sports – coming later in the year and this will be free for Sky’s top-end customers.
Brian Lenz, Sky’s Director of Product Design and TV Product Development, said: “It’s fitting that one of the biggest games of the season will be the launch pad for our pioneering Sky 3D service. With 3D, seeing really is believing, so it’s great news that over a thousand pubs across country will be able to show the magic of 3D to their customers.”