Samsung's Diva handset released, "directly targeting young females"

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samsung diva.jpgSamsung’s S7070 handset, otherwise known as the “Diva” has hit UK shelves.

With a “girly” design that features diamond shaped buttons and a quilted back cover, the Diva also has a string of social networking tools built in, such as Myspace and Facebook.

Being a fashion-orientated phone, it isn’t big on high end features, so don’t expect to be receiving any 3G signals or using a swanky touchscreen. There is however a 3.2 megapixel camera with “beauty shot” modes, an FM radio (but no 3.5mm headphone jack), video recording, Bluetooth and SD card expansion up to 8GB.

According to Samsung: “Samsung Diva is the first mobile phone we have launched directly targeting young females. We know they want mobiles that are exceptionally stylish, but they also need the latest technology and practical features and our Samsung Diva won’t disappoint”.

To snare this “young female” market, Carphone Warehouse are also bundling in a free goodie bag full of concealers and foundations from Benefit with the phone. If you pick up the handset from O2, you also grab yourself a 12 month subscription from iSUBSCRIBE.

Still, aren’t phones marketed towards specific genders old hat now? Just ask Shiny Shiny’s Anna Leach, who asks the question “Has the iPhone killed the girl phone?

Gerald Lynch

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