Avatar, the 3D epic from Terminator and Aliens helmsman James Cameron, has passed the $1 billion mark at box-office.
It’s one of only five flicks ever to do so and, having reached the figure in just 17 days, it means Avatar has hit the billion-dollar mark in record time too.
So far, Avatar is the fourth highest grossing film of all time, making $1.0188 billion and sitting behind Pirates of the Caribbean: Dead Man’s Chest at $1.0662 billion, The Lord of the Rings: Return of the King at $1.1191 and Cameron’s own Titanic with a ridiculous $1.8429 billion.
However, it’s still very early in Avatar’s release window. With the 3D tech used in the flick deterring piracy and the movie yet to reach the lucrative Chinese market, Avatar is well on track to become the biggest movie in cinema history.
The news all but cements the likelihood of more movies set in the world of Pandora. Speaking to the BBC, James Cameron stated that “I’ve got stories mapped out for two more films. But should we make some money…we will definitely make another movie”.
Sony, Samsung, Panasonic et al must be breathing a sigh of relief about now; the news completely justifies the major electronic manufacturers commitment to 3D technology, which is set to feature heavily in this week’s Consumer Electronics show.