Orange App Store launched

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Thumbnail image for orange.jpgOrange has officially launched their App Store today, available to over 1 million Orange customers.

British and French customers are the first to get the service, providing roughly 5,000 apps, ringtones games and mobile themes to download over-the-air. Spain, Poland, Switzerland, Romania and a host of other European countries will get the update in the new year, with localised content for each territory.

Java, Symbian, Blackberry, Android and WinMo applications will all be available, paid for by carrier billing, with the client being preloaded into the Nokia 6700 and Sony Ericsson W995 and U100i models.

“We are giving customers a tailor-made shop window on the mobile that makes it easier to discover, download, use and manage content,” says Yves Torode, EVP of Orange Technocentre.”Whether it’s a smartphone user, or someone using a simpler device, we know the demand for content is there – it’s just about getting that experience right.”

With yesterday’s launch of the Samsung bada apps platform and the Apple and Android stores already in place, Orange users are going to have a whole heap of marketplace options to muck about with.

Gerald Lynch