Android struggling in Europe

Google, Mobile phones, Tech Digest news

AndroidNew research from IDC shows that, despite the buzz floating around Google’s Android mobile platform, European consumers are steering clear of phones packing the OS.

The research shows Android’s market share to currently be 5.4% in Western Europe.
Though this is up from 4.2% in Q2 of 2009, the figure is still a long way off of expected sales, considering the hype the platform generated.

“Several operators listed Android devices in 3Q09 for the first time, which helped Android shipments to grow, though consumers steer clear of Google’s OS and sell-out is below everyone’s expectations,” a statement by IDC reads. “Consumers recognise the Google brand, but still do not understand what Android is. The lack of devices available didn’t help to raise awareness, though this is expected to change, with more handsets from LG, Samsung, Sony Ericsson, Motorola, and other vendors hitting the market soon.”

While the Android platform is widely loved in the US, with handsets such as the recently launched Motorola Droid flying off of shelves, Nokia’s Symbian and the ubiquitous iPhone are faring much better across Europe.

Perhaps the recently leaked HTC 2010 rollout will help bolster Android’s figures? The HTC Bravo, revealed in the roadmap, certainly looks an Android phone stuffing in enough high-spec features to generate some European interest in the platform.

Via: Rethink Wireless

Gerald Lynch
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