Now Blu-ray is going 3D


3D_TV3.pngThere has been awful lot written about 3DTV over the last year or so. You may remember that Sky has been hyping the new format promising that it will have the same kind of impact as HDTV and that the BBC has been experimenting with the format.

Well the 3D format received a major shot in the arm today with the news that the Blu-Ray Disc Association is backing the format.

“The BDA intends to take full advantage of the format’s high bandwidth and capacity to achieve the very highest possible quality 3D experience,” said Victor Matsuda, Blu-ray Disc Association Global Promotions Committee Chair. “Just as Blu-ray Disc has paved the way for next generation, high definition home entertainment, it will also set the standard for 3D home viewing in the future.”

What today’s announcement means is that the film studio, IT companies, disc manufacturers and all the other members of the BDA are now working to ensure consistent delivery of 3D content across the Blu-ray Disc Platform. So for example the 3D discs will have resolution of 1080p and will be backwards compatible with both 2D discs and players.

It is clear that there is appetite for 3D at the cinemas – but will this translate to the home? Bob Chapek, President, Walt Disney Studios Home Entertainment thinks so. “The 3D theatrical market has been very successful this year. We are just now seeing all of the true capabilities of 3D and with Blu-ray Disc’s superior technical characteristics, as well as the broad industry support of the format, it makes it the ideal packaged media platform for 3D home entertainment.”

A couple of questions though

Will the Blu-ray 3D TV system be the same as Sky and the BBC?

Will we need two sets of glasses for the two systems?

Definitely one to watch. Maybe we’ll all be donning those glasses soon.

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