Despite the increasing number of service providers offering video-on-demand services via cable or broadband, managing director of Virgin Media’s online operations predicts that we’re still two to three years away from ubiquity.
Alex Green, speaking at the Online TV and Video Forum in London, said that his company was working towards creating a “seamless, intuitive experience” spanning TVs, computers and mobile devices, but admitted that “VoD is not yet a fully-fledged family proposition” despite “the consumer… becoming increasingly sophisticated”.
“Our solution is to create a network in the home that delivers entertainment on demand to any screen in the house. This will take two to three years,” said Green.
Virgin Media’s own on-demand service currently offers over 4,600 hours of content and gets around 50 million views per month from around half of the media company’s customers.
It’s interesting timing, given that the BBC, ITV and BT have just announced that they’re collaborating on a standards-based environment for enhancing on-demand video services via broadband. Will Virgin Media take part in the scheme that’ll be open to any interested ISPs? I suppose it depends on whether the company feels like collaborating with a major rival (BT) or wants to pursue its own proprietary technology for its cable customers.
(Via Broadcast Now)