With all the fuss surrounding the likes of the iPhone (O2) and the HTC G1 (T-Mobile), it seems that 3 is feeling a little left out, and so has said that it will launch a Sony Ericsson Walkman phone offering one button access to YouTube.
Due to be launched first in Italy, followed by the UK early next year, the phone will allow users to upload videos directly to YouTube. Sounds like a recipe for disaster as it becomes even easier to upload videos of drunken nights out. According to 3 Italia, mobile service usage increases by around one-third when direct access is supported — in other words, stick a button on a mobile phone that gives access to just one service, and people are more likely to use it. Magic.
Perhaps Barclays had a similar idea back in the early ’90s. I remember the first mobile phone I owned had a big blue button that gave direct access to a Barclaycard operator. I never used it, mind.
(Via Rethink Wireless)