Vodafone keeps BlackBerry Storm hopefuls hanging on with lure of free handset competition

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blackberry_bold_vodafone_register.pngAs we’re still waiting for the BlackBerry Storm to launch in the UK, Vodafone has decided to tease hopefuls with a competition to win one of RIM’s elusive smartphones.

Of course, it’s all a big marketing ploy. As more and more mobile phones are announced way before they’re launched, it gives companies a chance to build up a nice fat mailing list of impatient consumers.

“Get the incredible power of the BlackBerry Storm smartphone in your hands. Simply register your interest in this new BlackBerry phone and we’ll keep you up to date with launch news as it breaks,” shouts the Vodafone web site. “Plus, by signing up, you’ll automatically be entered into our prize draw to win your very own BlackBerry Storm smartphone.”

What’s one measly handset giveaway when Vodafone can get a captive audience.

BlackBerry Storm. Coming soon. Honestly.

(Via Boy Genius Report)

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Andy Merrett