Freesat has announced that it has sold over 100,000 set top boxes and integrated TVs, via its various authorised manufacturers, since it launched just under five months ago.
While that means it’s still a very small player compared to the likes of Sky and terrestrial Freeview, it’s an encouraging start, particularly as there hasn’t been a huge amount of advertising for the service.
Freesat’s future plans include the launch of a Freesat+ service, similar to Sky+ and Freeview+, which will allow programmes to be recorded and paused, new channels and services launched each month, and additional equipment manufacturers coming on board in 2009.
Emma Scott, MD of Freesat commented, “There’s no denying how much people enjoy watching in high definition once they see it for themselves and the success of Freesat proves that. Unfortunately there are still a lot of people out there who think they’re already watching in HD because they have an HD ready TV – but they aren’t.”
“We want to help everyone understand that HD Ready is not the same thing as HD now. Without an HD digital receiver connected to an HD Ready TV or an integrated TV with Freesat HD built in you can’t watch an HD TV programme. It needn’t be complicated or costly. For those people that already have a satellite dish installed, they may simply be able to take their Freesat digital box or integrated TV home and plug it straight in.”