Legendary guitar maker Gibson has created its own island in Second Life, making it the first major music manufacturer to do so.
The island launched last Wednesday with an exclusive live performance by Bob Welch.
Perhaps predictably, the island is shaped like a Gibson Les Paul guitar, and features humbucker mountains, theatres, mini-theatres, and guitar-related objects.
Over the next few months, the island will play host to a number of concerts, including blues performances by Matt Murphy and Howlin’ Wolf.
(Via MI Pro)