Seven hundred titles from 20th Century Fox, The Walt Disney Studios, Paramount Pictures, Warner Bros. Entertainment, Metro-Goldwyn-Mayer Studios Inc. (MGM), Sony Pictures Television International and Lionsgate UK can be downloaded and currently include a raft of new releases such as “Hitman” and “I am Legend”.
The move comes just a month after the same announcement was made for the US iTunes store and the consumer end of the deal is very much the same although, of course, a little pricier this side of The Pond.
Movie purchases can be made from PCs or Macs and require iTunes 7.6.2, which you can download free. They’ll cost you £6.99 for library films and £10.99 for new releases which ain’t too bad at all.
On the rentals side, it’s £2.49 for library and £3.49 for new releases with hi-def versions at just one pound more. The deal here is that you get to keep the film for 30 days but the minute you start watching it, you have 48 hours before the DRM kicks in.
“We think customers in the UK are going to love being able to enjoy their favorite movies on their iPod, iPhone or on a widescreen TV with Apple TV,” said vice-president of iTunes, Eddy Cue, and I think he’s right, provided the public haven’t already downloaded them off BitTorrent or bought the dodgey Korean knock-offs.
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