Virgin Media’s collaboration with the BPI to crack down on the illegal download and sharing of music has moved forward a few steps.
Both organisations have created stock letters designed to inform and educate Virgin Media customers about the legal implications of stealing music off the web.
The BPI’s letter waxes lyrical about Britain’s “world-beating music-making community” and how naughty file downloaders are going to kill that. It offers a “What To Do Next” section giving tips about securing the home network, installing anti-virus software, and explaining music piracy to children and young people who “don’t understand the implications of what they are doing”.
Virgin Media’s letter, on the other hand, gets straight to the point, because they already know “that copyrighted music has been shared using a computer linked to your Virgin Media Internet account”.
They even provide a listing of what music has been downloaded, by which username, on which software.
The BPI warns that legal action can be taken if filesharing continues, however Virgin Media claims that they’ve not shared customer details with the BPI, so it will be interesting to see how the BPI is supposed to take action against individuals.
We’ll keep an eye out for any of these letters appearing in the wild.