It seems that there’s always a new way to stir up the age old rift between PC and Mac users, and the latest report to have a go comes from the NPD Group research firm, who even go as far as to state that, “there’s still a cultural divide between Apple consumers and the rest of the computing world”.
Well, I suppose we knew that really. Apparently, half of Mac owners surveyed say that they have paid to download songs from sites such as iTunes, compared to 16% of PC owners.
In addition, Mac users are more likely to buy music CDs — 32% compared to 28% of PC users.
“Mac users are not only more active in digital music, they are also more likely to buy CDs, which helps debunk the myth that digital music consumers stop buying music in CD format,” said Russ Crupnick, VP and entertainment industry analyst.
Mac users also tend to spend more time listening to music on their computers than PC users — 56% compared to 31% — and have uploaded music to their MP3 player (34% to 16%).
It would be shameful of me to draw any conclusions about either the honesty of Mac users, or how much darn time
we they spend on our their beloved computers. I’m sure you can do that.
(Via Digital Media Wire)