Dell has signed a deal with DSG International which will see a range of its PCs become available in PC World, Currys, Currys.digital, and Dixons Online, as well as a number of European stores linked to the Group.
It’s the European leg of Dell’s move to get away from the “we don’t sell in the shops” strategy that has served them for the last 20 years or so.
Though the complete range of Dell computers won’t be available in each store, Mark Ormerod, vice president and general manager, consumer business for Dell’s EMEA operations, said that there’d be a “full portfolio” from high-end gaming systems to general notebook and desktop PCs.
Expect to see Dells appearing on the high street from January next year.
(Via Pocket Lint)