One of the most dispiriting tech stories of 2007 has been the ongoing war of statistics between HD DVD and Blu-ray, in which each side has regularly proclaimed its dominance, using a bewildering variety of metrics. It’s been a willy-waving contest from start to finish.
Of course, it’s important to know which format is winning, if any. Consumers don’t want to get stuck with another Betamax, so they’re waiting to see which format looks likely to come out on top before parting with their cash.
But the real story isn’t about which format has x% of the market. It’s about how big the overall market is for BOTH of them. And it’s not as big as it should be: mainly as a result of confusion around the whole format war. In 2008, something needs to happen to solve this.
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