It’s the Beyonce Bphone, which seems to be a standard Samsung UpStage 620 music phone given a marginal makeover and marketing boost.
The UpStage is the one with screens and buttons on both sides – hold it one way round and it’s a phone. Flip it over and good crikey there’s a load of MP3 player buttons and a separate screen on the back. Samsung has given it a new burgundy and gold colour scheme to please Miss Beyonce, plus there’s even an exclusive Beyonce-themed start-up sequence – as if anyone ever turns their phones off these days.
It packs an enhanced battery, supposedly giving you up to 14 hours of music-listening time. 14 hours. Of Beyonce. Brilliant.