Pioneer has taken the wrappers off its new KURO plasma TV range, with a promise that the tellies will display 80% deeper black levels than their rivals (and so provide richer colours and sharper details).
The first two KURO TVs are 50 and 60 inches respectively, and will both be HD-ready 1080p models. What’s that? You want a suitably artsy quote? How about this: “In the art world, a plain white canvas represents a blank slate waiting for an artist to create,” says Pioneer’s Heidi Johnson-Cash. “In the world of television, a black screen is a similarly blank canvas ready for content to be displayed.”
Well, quite. The KURO TVs also process images based on the source and room conditions, meaning that they adjust the brightness differently for a daytime football game differently to, say, a floodlit game. Oh, and if you were wondering, Kuro is Japanese for ‘black’.