P2P broadcasting service Selfcast has launched a new widget, allowing people to embed their channel in any blog or social networking profile.
It takes the form of a badge that’s available in three sizes: a button, static video image or full-size media player. Selfcast suggests that it could be used by bands to broadcast live gigs on their MySpace profiles, or local councils to embed planning meetings on their website.
I know, the second one’s a bit boring, but it’s DEMOCRACY IN ACTION. Right kids? Anyway, having written about Lifecasting as one of our trends to watch in 2007, Selfcast’s move is a welcome step towards making this kind of thing more accessible – and therefore popular.