Xuuk eyebox2 knows where you're looking

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Red-eye reduction works by detecting the retina and canceling out its effects. The eyebox2 takes that one step shorter — all it wants to know is whether you’re looking at it. While currently a dream-come-true gadget for marketers wondering if a given poster or billboard is even getting any attention, expect similar technology to turn up in everything from subpoenas to invitations to your nauseous cousin’s New Year’s Eve party — because unlike previous eye-tracking tech, this is cheap. Normally the rig goes for around £12,000, but this starts at about £500 — nearly affordable enough to start embedding in those stop signs your lawyer said you didn’t see. [GT]

eyebox2 (via Gizmowatch)

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Gabrielle Taylor