As Stuart wrote in Telly 2.0 yesterday, TV over the Internet isn’t going to reach many people but geeks if it only pipes into your PC.
Joost’s creators would like to get their content into the home TV and the entertainment centre.
New CEO, Michelangelo Volpi, said, “Joost is a piece of software and it can reside on a variety of platforms. It could be on a television set-top box. Or potentially it could be embedded in a TV set with an Ethernet connection, or on a mobile phone, or in some alternative device that might come out in the future.”
Joost could face some problems, though, such as competing with the likes of Akimbo and Slingbox, and convincing TV manufacturers that they want to include the software in their sets.
Maybe they could strike a deal with the likes of Apple – streaming their content via Apple TV – or any of the other streaming devices now appearing.