Fumakilla invites you to urinate on their message



Intended to improve aim as well as deliver targeted results, so to speak, Japanese bug spray Fumakilla has a new ad campaign being played out in men’s lavatories. They’ve put stickers of a fly in rifle crosshairs in the urinals. When whizzed on, the stickers, printed with a layer of heat-sensitive ink developed by Pilot Ink, change to show an advertising message. Fumakilla also has a website where you can practice in their Flash game (probably not that kind of flashing). [GT]

Heat-sensitive urinal stickers as bug spray marketing gimmick

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Gabrielle Taylor
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