BT's new social network for businesses
It’s called BT Tradespace, and it’s basically a MySpace for small-to-medium sized businesses (SMEs) who want a new way to engage with their customers.
They set up blogs, photo feeds and even podcasts, with BT ensuring that their pages get good search engine rankings to drive traffic. The members will also be grouped into community channels around specific services, for example gardening or weddings.
Read Techscape’s interview with BT’s Ivan Croxford for the full story behind Tradespace, and its planned evolution.