Premium rate TV phone in
scams quizzes will need a lottery licence
TV channels looking to boost revenue through high priced phone in competitions will need a licence from September.
Changes in gambling legislation passed in 2005 and due to come into effect later this year will clear up the ambiguity about what is and is not a lottery, according to the Register.
The changes will cover many TV phone in quizzes – some of which are currently under investigation by Ofcom for not playing fair.
Programmes such as Richard and Judy, the X Factor and even children’s TV staple Blue Peter have admitted to errors or misleading information with regards to premium rate phone in quizzes.
If a competition only involves chance, and no skill, then it’s a lottery. As such, it will require a licence that costs £30,000 and 20 percent of income must go to charity.
Premium-rate phone operators will soon need a lottery licence
Blue Peter says we’re very, very, very sorry.