Motorola revives StarTAC for retro-obsessed Korean market

Share

Can you really get nostalgic for an old mobile phone? Apparently so – well, at least in Korea, where Motorola has re-launched the StarTAC brand with the StarTAC III MS900 clamshell.

Except, it’s not got a lot on common with the original in either looks or specification. It features an MP3 player, 2-inch 320 x 240 display and GPS on board. But don’t despair, it does have the “distinctive StarTAC opening chime”.

Mind you, the whole campaign is all over the place. According to the head of Motorola’s marketing team: “Retro is the cultural movement of the 1960s, embodied by such celebrities as The Beatles and Twiggy. In a similar manner, Motorola’s StarTAC is being revived to become the timeless accessory in Korea.”

Perhaps someone should tell them that the StarTAC was released in 1996, not 1966.

Motorola website

Via The Register

Dave Walker