EMI boss: mobile industry can learn from Apple

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EMI’s CEO, Eric Nicoli, said that the mobile phone industry could learn a thing or two from Apple about mobile music sales, who “makes stuff that people love to own.”

“They love the simplicity and user-friendliness of the iPod and iTunes. Apple doesn’t employ any sorcery or dark magic to achieve this. They listen to what consumers want. And that shouldn’t be Apple’s unique privilege,” he said.

He said that the iPhone shows what can be done by putting the customer first.

Love it or hate it, there’s no denying that the iPod coupled with iTunes has dominated the market, and the forthcoming iPhone could continue that trend.

Andy Merrett