Virgin Media have done another content deal, this time with Warner Brothers. This means it will be able to bring the delights of shows such as Nip/Tuck, The West Wing, and The OC, to its on-demand service. Virgin also has deals with HBO and Channel 4.
The Virgin Central channel launched today, in direct competition with Sky’s Anytime service.
A notable exception from Virgin Central is ITV, who has not yet agreed to be part of Virgin’s catch-up service.