Niklas Zennstrom and Janus Friis, then men behind the Skype telephony service, have officially unveiled their new internet TV service – Joost – designed to give broadcasters a worldwide online outlet for their programming.
Speaking to the BBC, chief executive Frederik de Wahl claimed Joost offered something different from other online broadcasting: “We are trying to replicate the complete television experience. It’s full-screen, broadcast quality, you’ve got instant channel flipping, and interactivity – a viewer can come to us and get all their TV needs.”
Joost will be a free peer-to-peer service, supported by advertising revenues. The programming currently being broadcast to beta testers mixes sports, documentaries and music programming. Mr De Wahl promises a more extensive and impressive line-up for the official launch later this year.