Channel 4 launches 4oD – TV when you want it

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On-demand TV isn’t new – a selection is available via satellite and cable providers and BT has recently launched its BT Vision package. But Channel 4 claims its new 4oD service is different – allowing you to watch your favourite past and present C4 shows whenever and wherever you like.

4oD is claimed to be an easy-to-use application that you download to your PC. Using the simple interface you can either browse the most recent 30 day’s schedules to catch up on shows you’ve missed or you can choose from hundreds of hours of archive material. Shows cost from 99p and, as a launch offer, Channel 4 is offering the new series of Celebrity Big Brother (beginning on 3rd January) for free.

According to a Channel 4 spokesperson: “On-demand is the future of television. The Internet means that you’re not restricted to what schedulers want you to watch, now its up to you to create your own channels. Some of the best shows from Channel 4’s 24 year history are now available to view 24/7 – that’s going to totally change the way people watch TV.”

4oD website

Dave Walker

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